Earlier this month, COVERGIRL announced some exciting news. The brand is now the largest makeup company that is certified cruelty free! COVERGIRL has also opened a flagship store in NYC right in Times Square. I visited the store on its opening day and I also got to attend the VIP launch party with other beauty influencers (I met 2 of my favorite beauty Influencers @laur_elyse and @itsmyrayeraye) and celebrities (it was so awesome to meet Ayesha Curry! She’s super sweet!). The party included music by DJ @Vashtie.
The store is amazingly fun and interactive. It includes makeup artist stations, a Magic Mirror where you get to try on different COVERGIRL products using augmented reality technology, and video booth and customized merch booth. Check out my YouTube video to hear more about the new store, PR unboxing and what I purchased at the COVERGIRL store.