COVERGIRL VIP Launch Party

J Renée is wearing a burgundy romper and matching boots with gold and rhinestone jewelry.

J Renée at COVERGIRL flagship store NYC.

Earlier this month, COVERGIRL announced some exciting news. The brand is now the largest makeup company that is certified cruelty free! COVERGIRL has also opened a flagship store in NYC right in Times Square. I visited the store on its opening day and I also got to attend the VIP launch party with other beauty influencers (I met 2 of my favorite beauty Influencers @laur_elyse and @itsmyrayeraye) and celebrities (it was so awesome to meet Ayesha Curry! She’s super sweet!). The party included music by DJ @Vashtie.

@laur_elyse is wearing red eyeshadow and matte black lipsticks. She is pictured in a selfie with J Renée.

Beauty Influencer @laur_elyse pictured with J Renée.

Ayesha Curry is wearing bright fuchsia lipstick and leopard print top. She is pictured next to J Renée.

Ayesha Curry and J Renée at COVERGIRL flagship store NYC.

5 COVERGIRL lipsticks decorated with New York City skyline.

COVERGIRL Exhibitionist lipsticks NYC style!

The store is amazingly fun and interactive. It includes makeup artist stations, a Magic Mirror where you get to try on different COVERGIRL products using augmented reality technology, and video booth and customized merch booth. Check out my YouTube video to hear more about the new store, PR unboxing and what I purchased at the COVERGIRL store.

https://youtu.be/VDUPjJTtYsg